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Guides

Guides to AI Search Visibility

Practical guides for getting your pages found, understood and cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews.

AI search engines

  • How to Rank in ChatGPT: A Step-by-Step GuideA step-by-step ChatGPT SEO guide. The exact changes that make your page the source ChatGPT names, based on real 2026 citation research.Read guide
  • How to Rank in Perplexity AI: A Step-by-Step GuideHow to rank in Perplexity AI: citation strategy that gets you sourced. 780M monthly queries — here''s how to capture your share.Read guide
  • LLM SEO: How to Get Cited by Large Language ModelsLLM SEO is writing and structuring content so language models quote it. See what changes versus classic SEO, and score your page on 22 metrics.Read guide
  • How to Get Featured in Google's AI OverviewsHow to optimize a page for Google AI Overviews: what triggers them, how sources get picked, and the concrete changes that raise your odds. Check your page free.Read guide
  • Is AI Recommending Your Brand?Check your AI visibility in minutes. See if ChatGPT, Perplexity, Gemini, AI Overviews and Claude name your brand — and what to fix. Free to start.Read guide

Getting cited

  • How to Get Cited as a Source by AI EnginesBeing mentioned and being cited as a source are different. Learn what makes content citable to AI engines, and the concrete changes that earn a real citation.Read guide
  • Entity SEO: How AI Search Engines Understand Your BrandAI search engines rank content by recognizing entities, not just keywords. Learn what an entity is, how to help AI systems identify your brand correctly, and why this matters more than classic SEO.Read guide
  • Why Structured Data Matters for AI SearchAI search engines and LLM crawlers rely on structured data to extract accurate facts. Learn which schema.org types matter most and how to implement them for AI visibility.Read guide
  • Query Fan-Out: How AI Search Turns One Question Into ManyQuery fan-out is the technique Google confirms AI Overviews and AI Mode use to split one search into multiple related sub-queries. Learn how it works and what it means for how you structure content.Read guide
  • Multimodal GEO: Optimizing Images, Video and Audio for AI SearchAI search increasingly processes and cites images, video and audio, not just text. Learn how to optimize multimodal content for AI comprehension and citation.Read guide

Technical setup

  • Configuring robots.txt for AI CrawlersA practical guide to controlling which AI bots can access your site: training crawlers vs. real-time fetchers, a working robots.txt example, and what to check before you block anything.Read guide
  • llms.txt Explained: What It Is and Whether You Need Onellms.txt is a proposed markdown file that gives AI systems a curated summary of your site. Learn how it works, which AI tools actually use it today, and how to create one.Read guide
  • MCP SEO: What the Model Context Protocol Means for Your WebsiteMCP (Model Context Protocol) is Anthropic's open standard for connecting AI models to external data and tools. Learn what it is, how it differs from a regular API, and why 'MCP SEO' is still an emerging idea, not an established practice.Read guide
  • Is Your Site Ready for AI Search? Run the AuditA GEO readiness audit checks whether AI bots can crawl your site, whether your structured data is correct, and whether your content is clear enough to cite. See what to check and how to score it.Read guide

Strategy & measurement

  • AI Search Optimization: How to Get Your Pages Cited by AIAI search optimization guide: how to rank in ChatGPT, Perplexity & Gemini. 22 metrics that matter + free GEO score check.Read guide
  • AI Share of Voice: How Often Does AI Name You, Not Them?AI Share of Voice tracks how often your brand appears in AI answers versus competitors. Learn how to estimate it across ChatGPT, Perplexity, Gemini and Claude, and how to improve it.Read guide
  • How to Track Traffic From ChatGPT, Perplexity and Other AI AssistantsStandard analytics often misattribute or hide traffic from AI assistants. Learn how AI referral traffic actually shows up, how to isolate it in GA4, and why it's a leading indicator of AI visibility.Read guide
  • Zero-Click AI Search: When the Answer Replaces the ClickZero-click search means more AI answers, fewer site visits. Learn what's driving it, the real numbers, and how to stay visible when being cited replaces being clicked.Read guide
  • AI Visibility Optimization (AIVO): What It Means, HonestlyAIVO (AI Visibility Optimization) is one of several near-synonymous terms — alongside GEO, AEO, AIO and LLMO — used for optimizing content for AI-generated answers. Here's what it means honestly, and why this site treats GEO as the more established term.Read guide
  • Prompt Engineering for SEO: Prompts for Research, Briefs and AI-Search AuditsConcrete, GEO-specific prompt templates for keyword clustering, AI-search-ready content briefs, and self-auditing drafts against sourcing and structure — not another generic 'best ChatGPT prompts' list.Read guide