Lead generation for agencies

Every low GEO score is a new client

Let prospects check their website for AI readiness. The score shows what's wrong โ€” and that your agency can fix it.

How a GEO check becomes a client

From free website check to paying client in four steps.

1

Share the check

Place a GEO check on your website, share the link via LinkedIn, or include it in your outreach.

2

Prospect gets a score

Within 30 seconds the prospect sees a GEO score (0-100) with red flags and improvement points.

3

Sees the problem

The score makes the problem tangible: "47/100 โ€” your site isn't ready for AI search engines."

4

You call with the solution

You now have a warm lead who already knows there's a problem. You deliver the solution.

One score, nine assignments

Every GEO check analyzes 9 dimensions. Every dimension with a low score is work you can sell.

Structure

14%

Technical optimization

Headings, schema markup, HTML structure

Readability

10%

Content rewriting

Sentence length, complexity, scannability

Authority

14%

Thought leadership strategy

Source citations, expertise, E-E-A-T signals

Citation potential

12%

Quote optimization

Quotable sentences, definitions, key takeaways

Freshness

8%

Content update plan

Publication date, timeliness, updates

Technical

12%

Technical SEO/GEO audit

Load time, mobile-ready, Core Web Vitals

Uniqueness

10%

Original content creation

Unique insights, proprietary data, differentiation

Contextual

10%

Semantic enrichment

Related topics, internal links, context

Engagement

10%

UX & conversion optimization

CTAs, media, interactive elements

The average website scores 35-55 out of 100. That means almost every prospect has improvement points across multiple dimensions.

The demand is there. Do you have the answer?

AI is changing how people find businesses. Your clients don't know it yet โ€” but they're already losing visibility.

800M+

Weekly active ChatGPT users changing how people discover businesses

25%

Predicted decline in traditional search traffic due to AI search engines

Source: Gartner

<12%

Of businesses have a GEO strategy โ€” the rest need your help

Three ways to generate leads

From simply sharing a link to a fully branded platform.

Free โ€” start today

Share the GEO check link

Share geo-score.online in LinkedIn posts, emails, or on your website. Prospects check their score and you follow up.

  • No costs
  • No account needed
  • Ready to use instantly
Scale plan โ€” โ‚ฌ129/mo

Reports under your own brand

Generate professional PDF reports with your logo and style. Include them in proposals and sales calls as proof.

  • Your logo on reports
  • No GEO-Score branding visible
  • Email directly to clients
Maximum impact
Custom pricing

Fully branded GEO platform

A complete GEO-Score on your domain (geo.youragency.com) with your branding. Prospects check their site with you โ€” not us.

  • Your own domain and branding
  • Client accounts and login
  • We handle everything

The conversation that sells itself

With a GEO report in hand, you don't need to hard sell. The data does the work.

1

You send an email:

โ€œI checked your website for AI readiness. You score 43/100. I'm attaching the report โ€” take a look at page 2 for the details.โ€

2

The prospect replies:

โ€œ43/100? That's low. What can we do about it?โ€

3

You call:

โ€œYour structure score is 28/100 and you're missing schema markup. Plus, you lack quotable content for AI search engines. We can bring that to 75+ in 6 weeks.โ€

Result:

The prospect doesn't need to believe they have a problem โ€” they see it in black and white in the report. You're not selling a solution, you're confirming a problem they already know about.

Why GEO-Score as a lead magnet?

Not every free tool makes a good lead magnet. Here's what makes GEO-Score different.

Free check, zero costs

The GEO analysis costs nothing โ€” not for you, not for the prospect. No API costs, no credits. Share unlimited checks as a lead magnet.

Score creates urgency

A number makes it concrete. โ€œYou score 43/100โ€ is much more powerful than โ€œyour website could be betterโ€. The score itself is the selling point.

Recommendations = your proposal

Every check delivers 20+ concrete improvement points. This is literally the work list for your proposal โ€” the prospect has already seen the proof.

Recurring assignments

GEO isn't a one-time fix. AI search engines change constantly. That means monthly monitoring and optimization โ€” retainer clients for your agency.

Frequently asked questions

Everything you need to know about GEO-Score as a lead magnet for your agency.

How does the GEO check work as a lead magnet?

You share a link to the free GEO check (under your own brand or via geo-score.online). Visitors enter their URL and instantly get a score with improvement points. Every low score is a conversation starter โ€” you call with the solution.

What does it cost to use GEO-Score as a lead magnet?

The free GEO analysis costs nothing per check โ€” not for you, not for the prospect. This makes it a risk-free lead magnet. For white-label reports (your own logo) you need the Scale plan (โ‚ฌ129/mo). A fully branded platform on your own domain is custom-priced.

What does the prospect see after a check?

The prospect gets a GEO score (0-100) with scores across 9 dimensions: structure, readability, authority, citation potential, and more. Each dimension includes concrete improvement points. These are all tasks you can sell as an agency.

Can I use my own branding?

Yes, on two levels. With the Scale plan (โ‚ฌ129/mo) you can generate PDF reports with your own logo, colors, and style โ€” perfect for sales calls. With the White-Label Platform you get a fully branded GEO-Score on your own domain (geo.youragency.com).

How do I use the reports in my sales process?

The most effective approach: send a prospect a free GEO check, wait until they see their score, and call with: "I noticed your site scores 47/100 on AI readiness. We can bring that to 80+." The report serves as both proof and conversation starter.

How many leads can I expect?

This depends on your traffic and audience. Agencies that actively share the checker via LinkedIn, email, and their website typically see 3-8% conversion to a conversation. At 100 checks per month, that's 3-8 warm leads who already know they have a problem.

Do I need technical knowledge?

No. The simplest way is to share a link to geo-score.online. For an embedded checker on your website or a fully branded platform, we handle the technical setup.

Ready to generate leads?

Want white-label reports, your own platform, or just a chat about how to use GEO-Score as a lead magnet? Get in touch.

Let's set up your lead generation

Fill out the form and we'll get back to you within 24 hours.

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Dries de Gelder

Founder, GEO-Score

Connect with Dries on LinkedIn
GEO-Score as Lead Magnet for Agencies | Free Website Check = New Clients