Your clients are starting to ask whether ChatGPT, Perplexity and Google AI Overviews know they exist. Answer that with a 22-metric audit you deliver under your own service. We run the engine. You keep the client.
Talk to Us About White LabelA client asks you a simple question. "Does ChatGPT know we exist?"
Most agencies cannot answer that yet. You can guess. You cannot prove it.
You explain that AI search is growing. You suggest some content changes. It all sounds sensible.
But there is no score. There is no list of problems. There is nothing the client can hold on to.
So the meeting ends with "interesting, let's park it". No budget gets approved.
You run a GEO-Score audit on their site instead. GEO stands for Generative Engine Optimization. It means making a page easy for AI answer engines to read, trust and quote.
The audit checks 22 things. Your client gets one clear score, plus a result for every single check.
Findings usually look like this:
Now you have something to sell. You write the plan. You do the fixes, or you quote for them.
Then you run the audit again and show the score move. That second report is what renews the retainer.
This is a custom arrangement, not a self-serve setting you switch on. How far the branding goes is something we agree with you directly.
We would rather tell you that now than let you find out later.
You have a real choice here. Both paths work. They cost very different things.
You decide what to measure. You build the crawler. You keep it running.
That means work like this, before you can invoice a single client:
That last point is the one people underestimate. This is not a project you finish. It is a system you maintain.
You skip the build. You start with the part you are actually good at.
Your time goes into the client conversation, the plan and the fixes. Ours goes into keeping the audit accurate.
You can quote a new client this month instead of next year.
Building your own makes sense if the measurement itself is the product you want to sell.
For most agencies it is not. The measurement is the door opener. The money is in the work that follows.
If that sounds like your agency, reselling is the cheaper route.
There is no checkout button here and no price list on this page. It starts with an email and a real conversation about your agency.
Send a short message through the contact page. Tell us what kind of clients you serve, roughly how many sites you would audit, and what you want to hand those clients. A few lines is enough to start.
Dries de Gelder, our founder, handles these conversations himself. He will ask about your client base, your expected volume, and how you want the reports to reach your clients. You can ask him anything about how the audit works.
There is no fixed reseller tier, because no two agencies are the same. Volume, billing and how far the branding goes are all part of the conversation. You get the agreement in writing before anything starts.
You order audits for your clients and present the findings as part of your service. We keep the engine running and up to date. You keep the client relationship, the plan and the follow-up work.
An audit is a starting point. It shows what is wrong today.
Then the client fixes things. Then they publish new pages. Then the score needs checking again.
The first audit sells the problem. The fix work sells itself, because the report already lists it.
The second audit proves the work paid off. That is the part clients remember at renewal time.
An agency that can show movement does not have to argue about its invoice.
Most agencies start with one curious client who read something about AI search.
Then the same question starts arriving from the others. More people are getting their answers straight from AI tools instead of clicking through to websites. Clients see it in their own traffic reports and they get nervous.
The agency that already has an answer ready wins that conversation. The agency that says "let us look into it" usually does not.
You do not need a new team for any of that. You do not need new tooling to maintain.
You are adding a deliverable to services you already run.
Most clients will accept that AI visibility matters. They still want to know what it is worth to them.
We built a free tool for exactly that moment in the meeting.
You enter the client's monthly visitors, their conversion rate and their average order value. You set a current score and a target score. The tool shows what closing that gap could be worth.
Open the free GEO ROI calculator next to the audit findings. The audit stops being a technical document and becomes a business case.
The output is an estimate based on the numbers you type in. Present it as a model, not as a promise. Clients respect that, and it keeps you safe later.
The calculator is free to use and needs no account, so you can put it on screen in any client meeting.
Tell us who your clients are and roughly how many sites you would audit. Dries de Gelder, our founder, reads these messages himself and replies with a straight answer on what is possible. No pitch deck, no commitment.
Contact Us About White Label