Optimize Your Website's Front Door for AI Discovery
Analyze how well your homepage performs in AI-powered search engines. Ensure your brand and offerings are properly understood by ChatGPT, Perplexity, and other AI assistants.
89%
First impressions matter
2.7x
Brand recall with GEO
67%
Ask AI about brands
91+
Target GEO-Score
Homepage GEO focuses on optimizing your website's main page for AI-powered brand discovery. When someone asks an AI assistant about your company, the AI often synthesizes its response from your homepage content.
Proper homepage optimization ensures that AI accurately understands your brand identity, products, services, and market position.
Learn more in our schema implementation.
Check if AI can correctly identify and describe your brand, products, and services.
Verify your Organization structured data is complete for AI knowledge graphs.
Assess how clearly your homepage communicates what you offer to AI readers.
67% of professionals now ask AI assistants about companies before engaging with them. Your homepage content directly influences how AI represents your brand in these conversations.
Brands with optimized homepages see 2.7x better recall when users ask AI assistants about products or services in their category.
Explore our content audit guide to dive deeper.
For a complete optimization checklist, visit our technical SEO checklist.
Your homepage is often the first page AI search engines crawl to understand your brand. When users ask AI assistants "What is [your company]?" or "What does [your brand] do?", the AI references your homepage to generate answers. A well-optimized homepage ensures accurate brand representation.
Homepages should include Organization schema (name, description, logo, contact info, social profiles), WebSite schema with SearchAction for sitelinks search, and optionally LocalBusiness schema for physical locations. This helps AI build accurate knowledge graph entries for your brand.
State clearly what your company does in the first paragraph. Use simple, direct language. Include your industry, target audience, and main offerings. Avoid jargon and marketing speak that AI might misinterpret.
Yes, but focused. Your homepage should provide a clear overview of your brand, main products/services, and unique value proposition. Link to detailed pages for specific offerings. AI uses homepages to understand your overall business, not specific product details.
Review your homepage quarterly for accuracy. Update whenever you change your offerings, rebrand, or shift focus. Fresh content signals to AI that your information is current. Include copyright year and last updated information.
Yes, displaying customer logos, testimonials, and trust badges with proper markup helps AI understand your credibility and market position. Use Organization schema to link to your social profiles and include AggregateRating if applicable.
Internet users are changing how they find answers. Traditional search engines show ten blue links. Users click, scan, and repeat until they find what they need. This process takes time and effort.
Conversational assistants work differently. Tools like ChatGPT, Perplexity, and Claude read thousands of web documents. They synthesize the information into direct responses. No clicking required.
According to Statista research, the generative technology market will reach 1.8 trillion dollars by 2030. Over 100 million people already use these tools weekly.
Websites that conversational tools can easily parse get recommended more often. Our free analyzer tells you exactly where your documents stand and what to fix.
Every report shows a number from 0 to 100. Higher numbers mean better machine readability. Here is what different ranges indicate:
Most websites fall between 40 and 60 without any work. Following our recommendations typically brings scores into the 80s within a week.
Small changes make big differences. These techniques consistently produce higher grades:
Want to dive deeper into GEO? These guides and articles will help you become an expert:
Ensure AI assistants accurately represent your brand when users ask about you.
Analyze Your Homepage