Get Your News Featured in AI Search Results
Analyze how well your news articles perform in AI-powered search engines. Optimize your journalism for visibility in ChatGPT, Perplexity, and other AI news aggregators.
8%
of Google visits with an AI summary end in a click on a result, against 15% without one
Source: Pew Research, March 202591+
Target GEO-Score
News GEO is the practice of optimizing journalism and news content for AI-powered news aggregation and search. As readers increasingly discover news through AI assistants, publishers need to adapt their content strategy.
AI news aggregators analyze article structure, source credibility, timeliness, and factual accuracy to determine which articles to feature in their responses to news-related queries.
Learn more in our content structure guide.
Verify your article has proper NewsArticle structured data for AI news aggregation.
Assess publication dates, update timestamps, and breaking news indicators.
Evaluate how well you cite sources and attribute quotes for credibility.
Readers ask ChatGPT and Perplexity for news summaries, analysis, and updates on developing stories.
AI answers link to the sources they use. Articles with a clear headline, date, author and facts are easier to cite correctly.
Explore our how AI search works to dive deeper.
For a complete optimization checklist, visit our technical SEO checklist.
AI search engines crawl news sites and use NewsArticle schema to identify and categorize news content. They prioritize articles with clear publication dates, author attribution, and proper structured data. Breaking news and timely content receives additional visibility.
Use NewsArticle schema with headline, datePublished, dateModified, author, publisher, and articleBody. For breaking news, include speakable schema. Add Organization schema for your publication and Person schema for authors to establish credibility.
Very important. AI search engines evaluate author expertise and publication reputation. Include author bios with credentials, link to author archive pages, and ensure your publication has consistent branding and contact information.
Yes, news articles have stricter freshness requirements. AI engines expect news to be timely and relevant. Including accurate publication timestamps, update notes, and breaking news indicators helps your articles surface in time-sensitive queries.
Write clear, factual headlines that summarize the news accurately. Avoid clickbait or sensationalism. Include key entities (names, places, organizations) in the headline. AI search engines prioritize headlines that directly answer user queries.
Yes, but differently than traditional SEO. AI engines value original reporting and unique perspectives. If you syndicate content, use canonical tags properly. Original analysis, exclusive interviews, and unique data increase your GEO-Score.
Internet users are changing how they find answers. Traditional search engines show ten blue links. Users click, scan, and repeat until they find what they need. This process takes time and effort.
Conversational assistants work differently. Tools like ChatGPT, Perplexity, and Claude read thousands of web documents. They synthesize the information into direct responses. No clicking required.
When Google shows an AI summary, people click a search result in 8 percent of visits, against 15 percent without one, according to Pew Research (browsing data of 900 US adults, March 2025).
A page these tools can read easily gives them less to guess. Our analyzer shows where your page stands and what to fix.
Every report shows a number from 0 to 100. Higher numbers mean better machine readability. Here is what different ranges indicate:
Start with the fixes the report marks as most important, then run the check again to see what changed.
Small changes make big differences. These techniques consistently produce higher grades:
Want to dive deeper into GEO? These guides and articles will help you become an expert:
See how easily AI assistants can read, date and attribute your articles.
Optimize Your Articles