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Content Structure

How headings help AI understand your content

What is Content Structure?

Content structure is how you organize information on a webpage. Think of it like organizing a book with chapters and sections. Good structure makes your content easy to read and understand.

AI search engines look at your structure to understand what your content is about. Clear headings work like a map. They show AI tools where to find specific information. This helps your content appear in AI-generated answers and improves your GEO-Score.

Why Structure Matters for AI

AI engines like ChatGPT and Claude read thousands of webpages every second. They need to understand content quickly. Good structure helps them do this.

When your content has clear headings, AI can:

  • Find the main topic faster
  • Jump to specific sections easily
  • Understand how ideas connect
  • Pull accurate information for answers

This connects to readability. Well-structured content is easier to read for both humans and AI.

The Heading Hierarchy

Headings follow a specific order, like levels in a game:

H1Main Heading

The title of your page. You should only have one H1 per page. It tells everyone what the page is about.

H2Section Headings

Major sections of your content. Use multiple H2 headings to break your page into main topics.

H3Sub-section Headings

Smaller topics within an H2 section. Use H3 to break down complex ideas.

H4-H6Detail Headings

Even smaller sections. Most pages only need H1-H3, but these are available for very detailed content.

Schema Markup Explained

Schema markup is special code that describes your content. It's like adding labels to your webpage that only AI can see. These labels tell AI exactly what type of content you have.

Common schema types include:

  • Article: For blog posts and news articles
  • Product: For items you sell
  • Recipe: For cooking instructions
  • HowTo: For step-by-step guides
  • FAQPage: For question and answer pages

Schema markup improves your AI optimization significantly. It helps AI engines understand context better.

Good vs Bad Structure

Bad Structure

✗No headings at all

✗Multiple H1 headings

✗Skipping heading levels (H1 → H3)

✗Vague headings like "More Info"

✗No schema markup

Good Structure

✓One clear H1 heading

✓Descriptive H2 sections

✓Logical heading order

✓Specific, clear heading text

✓Proper schema markup

Quick Tips

  • •Start every page with one H1 that describes the topic
  • •Use H2 headings for each major section
  • •Add H3 headings to break down complex sections
  • •Make headings descriptive and specific
  • •Include relevant keywords in your headings
  • •Add schema markup to help AI understand your content type

How This Connects to Other Factors

Content structure works together with other parts of your GEO-Score:

  • Readability

    Clear headings make content easier to read and scan

  • AI Optimization

    Schema markup is one of the 25+ AI optimization factors

  • LSI Keywords

    Headings should include important keywords naturally