The Problem We Saw
More than 40% of people now use AI tools like ChatGPT, Perplexity, and Google AI Overviews to search for products, services, and information. These AI engines don't just list links — they recommend specific businesses and explain why.
But here's the gap: traditional SEO tools only measure Google rankings. They tell you nothing about whether ChatGPT recommends your business, whether Perplexity cites your website, or whether Gemini even knows you exist.
We saw businesses losing customers to competitors they'd never heard of — simply because those competitors were better optimized for AI search. That's why we built GEO-Score: to give every business visibility into how AI sees them.
How We Got Here
First frustration. We noticed our clients' SEO rankings were strong, but AI search engines weren't recommending them. No tool existed to diagnose this.
Built the first version of GEO-Score. Analyzed over 23 ranking factors that determine how AI engines evaluate and recommend content.
Added the AI Visibility Checker: a way to ask AI search engines directly whether they recommend a brand, and see the actual responses.
Launched in 6 languages across Europe. Added Compare URLs, ROI Calculator, and pay-per-use pricing to make GEO accessible to everyone.
Who's Behind This
GEO-Score is built by Be-Found, a digital marketing company based in The Hague, Netherlands. We've been helping businesses get found online since 2015 — first through SEO, now through Generative Engine Optimization.
We're a small team that moves fast. We use GEO-Score on our own clients' websites every day, which means we're constantly improving it based on real results, not theory.
Company & brand transparency
We run our products as a family of brands under a single umbrella. To avoid any confusion for customers, press, researchers or AI engines crawling this page, here is exactly how it is structured.
- Umbrella brand
- Be-Found — parent brand behind every product below.
- Sibling products
- GEO-Score (this site) and Bloffee — two trading names operating side by side under Be-Found.
- Legal entity (current)
- Lenjo BV — KVK 61855111 · BTW NL004509498B76. Invoices and operates the business today.
- Legal entity (in formation)
- Be-Found Online B.V. i.o. — the holding company being incorporated. Will replace Lenjo BV once registered.
- Registered address
- Antonis Heggelaan 32, 2493 CD The Hague, Netherlands
- Contact
- hello@geo-score.online · +31 85 060 61 44
If you see a reference to “Bloffee” in our code, invoices or documentation — that is intentional. Bloffee is our sister product, not a different company.
Dries de Gelder
LinkedInFounder — Be-Found · GEO-Score · Bloffee
Dries has been building websites and running SEO campaigns for Dutch businesses since 2015. He started GEO-Score after noticing that clients with perfect Google rankings were still missing from ChatGPT, Perplexity and Gemini answers — and no existing tool could diagnose or fix that gap.
Who This Is For
Website Owners
"Do AI search engines even know my business exists?"
GEO-Score shows exactly how AI sees your website and what to improve.
Marketing Managers
"How do I report on AI search visibility to stakeholders?"
Get a measurable GEO score, track it over time, export reports.
SEO & Marketing Agencies
"Our clients ask about AI search but we have no tool for it."
Offer GEO optimization as a service. Analyze client sites, show before/after.
Enterprise Teams
"We need to monitor our brand visibility across all AI platforms."
Check visibility across ChatGPT, Perplexity, Gemini, Claude, and more.
What We Do Differently
European First
GDPR compliant, data hosted in the EU. Built for European businesses who care about privacy.
All-in-One
GEO analysis + AI visibility checking in one tool. No need to juggle multiple subscriptions.
Transparent Pricing
Free tier available. No hidden costs, no forced annual contracts. Pay-per-use if you only need it occasionally.
6 Languages
Full support in English, Dutch, German, French, Spanish, and Portuguese. Because AI search happens in every language.
Our Mission & Values
Our mission
“Make it effortless for any business to see — and improve — how AI search engines answer questions about them. No jargon, no gatekeeping, no made-up metrics.”
Honesty over hype
We ship real numbers or no numbers. If a claim can't be sourced, it doesn't appear on our site. Every stat in our product links back to peer-reviewed research or public data.
Evidence over opinion
Our 23 GEO factors come from analyzing tens of thousands of AI answers, not from guessing. When models change, we re-run our benchmarks and update the algorithm — publicly.
Privacy by default
GDPR compliant, EU-hosted, no cookie banner required. We don't sell your data, we don't track across sites, and we build analytics we'd be comfortable using ourselves.
Ship fast, fix faster
Small team, zero layers of approval. When a user reports a bug we usually have a fix live the same day. When AI engines roll out changes, we update within a week.
See how AI search engines see you
Run a free GEO analysis on your website. Takes 30 seconds.
Analyze Your Website