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Why GEO-Score Exists

AI search engines are changing how people find businesses. We built GEO-Score because no one was measuring it.

The Problem We Saw

More than 40% of people now use AI tools like ChatGPT, Perplexity, and Google AI Overviews to search for products, services, and information. These AI engines don't just list links โ€” they recommend specific businesses and explain why.

But here's the gap: traditional SEO tools only measure Google rankings. They tell you nothing about whether ChatGPT recommends your business, whether Perplexity cites your website, or whether Gemini even knows you exist.

We saw businesses losing customers to competitors they'd never heard of โ€” simply because those competitors were better optimized for AI search. That's why we built GEO-Score: to give every business visibility into how AI sees them.

How We Got Here

Early 2025

First frustration. We noticed our clients' SEO rankings were strong, but AI search engines weren't recommending them. No tool existed to diagnose this.

Mid 2025

Built the first version of GEO-Score. Analyzed over 23 ranking factors that determine how AI engines evaluate and recommend content.

Late 2025

Added the AI Visibility Checker: a way to ask AI search engines directly whether they recommend a brand, and see the actual responses.

2026

Launched in 6 languages across Europe. Added Compare URLs, ROI Calculator, and pay-per-use pricing to make GEO accessible to everyone.

Who's Behind This

GEO-Score is built by Be-Found, a digital marketing company based in The Hague, Netherlands. We've been helping businesses get found online since 2015 โ€” first through SEO, now through Generative Engine Optimization.

We're a small team that moves fast. We use GEO-Score on our own clients' websites every day, which means we're constantly improving it based on real results, not theory.

The Hague, NetherlandsLenjo BV ยท KVK 61855111

Who This Is For

Website Owners

"Do AI search engines even know my business exists?"

GEO-Score shows exactly how AI sees your website and what to improve.

Marketing Managers

"How do I report on AI search visibility to stakeholders?"

Get a measurable GEO score, track it over time, export reports.

SEO & Marketing Agencies

"Our clients ask about AI search but we have no tool for it."

Offer GEO optimization as a service. Analyze client sites, show before/after.

Enterprise Teams

"We need to monitor our brand visibility across all AI platforms."

Check visibility across ChatGPT, Perplexity, Gemini, Claude, and more.

What We Do Differently

European First

GDPR compliant, data hosted in the EU. Built for European businesses who care about privacy.

All-in-One

GEO analysis + AI visibility checking in one tool. No need to juggle multiple subscriptions.

Transparent Pricing

Free tier available. No hidden costs, no forced annual contracts. Pay-per-use if you only need it occasionally.

6 Languages

Full support in English, Dutch, German, French, Spanish, and Portuguese. Because AI search happens in every language.

See how AI search engines see you

Run a free GEO analysis on your website. Takes 30 seconds.

Analyze Your Website
About GEO-Score | Why We Built This