A GEO readiness audit checks four things: can AI bots reach your content, is your structured data correct, is your writing clear enough to cite, and does your site show real expertise and trust.
Across the 47,000+ pages GEO-Score has analysed, the average GEO score is 50.5 out of 100, and only 0.06% reach 80 or higher. Most sites fail this audit somewhere without knowing it.
Start the AuditA GEO readiness audit checks whether a website is set up to be found, read and cited by AI systems, the same job an SEO audit does for classic search rankings, run against a different set of requirements. It covers four areas: crawlability for AI bots, structured data, content clarity, and E-E-A-T signals (experience, expertise, authoritativeness and trust).
Crawlability comes first because nothing else matters if it fails. If GPTBot, ClaudeBot, PerplexityBot or Google-Extended cannot reach a page, blocked in robots.txt, hidden behind heavy client-side rendering, or missing from the sitemap, none of the content on it can ever be cited, no matter how good it is.
The other three areas decide what happens once a bot can read the page. Structured data (schema markup) helps a model parse what a page is about with less guesswork. Content clarity, a direct answer early, short sentences, real statistics with a named source, clear headings, decides whether a model can lift an answer out of the page cleanly. E-E-A-T signals, a named author, credentials, citations, an About page, contact details, decide whether the model trusts what it read enough to repeat it.
Check robots.txt for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, confirm content renders without JavaScript, and make sure your sitemap actually lists the page.
Valid schema markup (Article, FAQPage, Organization and more) gives an AI system a shortcut to understanding what a page is and who published it.
A direct early answer, real sources, and visible expertise signals decide whether a model can lift your content into an answer, and whether it trusts that answer enough to use it.
Crawlability, structured data and content clarity are usually checked with three different tools. GEO-Score covers all four pillars, including E-E-A-T, across 22 metrics in a single scan.
With an average GEO score of 50.5 out of 100 across the 47,000+ pages we've analysed, most sites have at least one blocking issue they don't know about, often something as simple as a robots.txt rule.
Every metric comes with a specific recommendation, ranked by impact, so the audit ends with a work list instead of just a number.
Enter a URL and get a GEO score plus a breakdown across 22 metrics in the four pillars above. Five checks per domain are free every 30 days.
Start with anything in the crawlability pillar. A blocked bot or missing sitemap entry undoes every other fix on the list.
One page is a sample. A full site audit checks every page against the same 22 metrics for €4.99 one time, or run unlimited audits for €29.99 per month.
A GEO readiness audit checks whether AI bots can crawl your site, whether your structured data is correct, whether your content is clear enough to cite, and whether your site shows the expertise and trust signals AI systems look for before citing a source.
A classic SEO audit checks what it takes to rank in a list of blue links: keywords, backlinks, page speed, meta tags. A GEO readiness audit checks what it takes to be cited inside a written AI answer, which overlaps with SEO on the technical basics but adds AI-bot crawlability, answer-friendly structure, and citation-worthy sourcing.
At minimum, check robots.txt for GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot and Google-Extended. A blocked bot cannot read your content, no matter how good the content is.
Article or BlogPosting schema for content pages, FAQPage for Q&A sections, and Organization schema site-wide are the most broadly useful starting points. Add more specific types (Product, HowTo, Review) where they genuinely match the content.
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. In practice it means: a named author with real credentials, sources cited for factual claims, an About page, and visible contact details. AI systems weigh these signals when deciding which sources to trust enough to cite.
Re-run it after any major content or technical change, and at least once a quarter otherwise. AI bot behaviour and crawler access rules change over time, so a page that passed six months ago is worth rechecking.
Score a page on all four pillars, crawlability, structured data, content clarity and E-E-A-T, across 22 metrics. Five checks per domain are free every 30 days.
Start the Audit