What to Do When AI Gets Your Company Wrong

There's no edit button for AI answers. What works is a mix of three things: report the error, fix the sources AI reads, and use your privacy rights if the error is about a person.

Nobody can promise how fast an answer changes. Anyone who gives you a fixed number of days is guessing.

Look at the answer again. Does it show sources or links? Then the wrong fact usually comes from one of those pages. Fix or contact that page first.

No sources? Then the error probably comes from what the model learned during training. That is slower to change.

Ask the same question a few times, on different days. Answers can change from one try to the next. Save screenshots, the date and your exact question, so you can show what you saw.

Every big AI assistant has a way to flag a wrong answer. Here is where to click, and what to expect.

Menus change often. We checked these on October 19, 2026.

Nobody publishes how much one report changes. So treat a report as one signal, and work on your sources at the same time.

This matters, because the law treats people and companies differently.

About a person (a founder, a sole trader, an employee): in the EU, the GDPR gives people the right to have wrong personal data corrected. OpenAI points to privacy.openai.com or dsar@openai.com for this. Anthropic handles it through its privacy help center.

About a company: the GDPR doesn’t cover data about companies. Recital 14 says so: it excludes data about legal persons, such as a company’s name, legal form and contact details. So for a wrong price or a wrong founding year, use the source route in step 4.

Be realistic about the result. OpenAI’s policy says it considers requests “based on applicable law and the technical capabilities of our models”. In 2024, the privacy group noyb complained about a wrong birth date in ChatGPT. OpenAI said it could only block or filter answers about the person, not correct them. That case is still open.

A second noyb complaint, from 2025, was about ChatGPT falsely calling a Norwegian man a murderer. According to noyb, the false answer stopped after ChatGPT began searching the web for questions about people. noyb says the data may still be in the model. noyb has not published a decision on it (checked October 19, 2026).

AI search tools read the web. When they cite a page with old facts, they repeat those facts. Fixing those pages is the part you control most.

• Your own website. Put your current facts on one clear page. More on that in step 5.
• Google Business Profile. For local businesses: keep your hours, address and services up to date. Google says Business Profiles can help you show up in AI answers.
• Knowledge panel. If Google shows a panel about you, claim it. Then use “Suggest edits” and add public links that prove the right facts. Google says it reviews requests within a few days. Not every panel can be claimed.
• Directories and review sites. Update old profiles that show a wrong address, price or owner.
• Wikipedia. Don’t edit the article about your own company. Wikipedia’s rules strongly discourage it. Suggest the change on the article’s talk page instead, and say who you are.
• Wikidata. Only if your company meets its notability rules, for example with serious, public sources about you.
• Crawler access. If you block AI search bots in robots.txt, those tools can’t read your fixed pages. Check yours with our robots.txt generator and read our guide to AI crawler access.

Want consistent company facts across the whole web? See our entity SEO guide.

Give AI one page where every key fact is easy to find. Many companies already have this as an About or Press page.

• Your legal name, founding year and location
• What you do, and just as important, what you don’t do
• Your current prices or plans
• Who runs the company
• How to contact you
• The date you last updated the page

Write the facts as plain text, not only inside images or scripts. Add Organization markup with sameAs links to your official profiles. Check it with our schema validator.

Don’t expect magic from markup. Google says you don’t need special markup to appear in its AI features. Markup helps machines read your page. It doesn’t force an answer.

One more tip: state the right fact. Don’t repeat the wrong claim word for word, even to deny it. Some SEO writers warn that repeating it can make it stick. See that as a precaution, not a proven fact.

• Don’t post fake reviews or fake articles to push the right story. Google warns that chasing inauthentic mentions “isn’t as helpful as it might seem”.
• Don’t create lots of near-identical pages about the same fact.
• Don’t edit Wikipedia about yourself.

Give it time. Google says it can take several days to several months before it recrawls a changed page.

Then ask the same questions again, with the same wording. Keep a simple log: date, question, answer.

Need questions to test? Our free AI prompt generator gives you a ready-made set. To track how often AI names you compared to competitors, read our share of voice guide.

1. OpenAI: EU privacy policy (updated 24 August 2026) (opens in a new tab)
2. noyb: complaint about a wrong birth date in ChatGPT (2024) (opens in a new tab)
3. noyb: case status of the 2024 complaint (opens in a new tab)
4. noyb: complaint about a false murder claim in ChatGPT (2025) (opens in a new tab)
5. GDPR Recital 14: data about legal persons (opens in a new tab)
6. Google Search Help: AI Overviews and feedback (opens in a new tab)
7. Google: claim and update your knowledge panel (opens in a new tab)
8. Google Search Central: AI optimization guide (opens in a new tab)
9. Google Search Central: AI features and your website (opens in a new tab)
10. Microsoft: learn about Copilot (opens in a new tab)
11. Perplexity Help Center: need support? (opens in a new tab)
12. Anthropic: privacy requests about training data (opens in a new tab)
13. Wikipedia: conflict of interest guideline (opens in a new tab)
14. Wikidata: notability (opens in a new tab)

• Entity SEO: help AI recognise your brand
• How AI decides which sources to cite
• Let AI crawlers read your site
• Measure your AI share of voice