What is AI visibility?

AI visibility refers to how often and prominently AI assistants like ChatGPT, Perplexity, and Gemini mention or recommend your brand, products, or services when users ask relevant questions. Unlike traditional SEO which focuses on search engine rankings, AI visibility is about being cited in AI-generated responses.

Why isn't my brand being mentioned by AI?

AI assistants draw from their training data and real-time web searches. If your brand isn't mentioned, it could be due to: limited online presence, lack of authoritative content, missing structured data, low domain authority, or content that isn't optimized for AI comprehension. Running a GEO analysis can identify specific areas for improvement.

How can I improve my AI visibility?

Focus on creating comprehensive, authoritative content that directly answers common questions in your industry. Use clear structure with headings, add schema markup, build citations from reputable sources, ensure your content is factually accurate and up-to-date, and make sure AI crawlers can access your website (check your robots.txt).

Which AI platforms should I check?

The main platforms to check are ChatGPT (OpenAI), Perplexity, Google Gemini, Claude (Anthropic), Microsoft Copilot, and Grok. Each has different training data and search capabilities, so your visibility may vary across platforms. Testing on multiple platforms gives you a complete picture.

How often should I check my AI visibility?

We recommend checking monthly, or after making significant content updates. AI models are updated periodically, so your visibility can change over time. Consistent monitoring helps you track improvements and identify when competitors may be gaining ground.

GEO-Score is a tool that analyzes your web pages across 22 metrics that influence how AI assistants perceive and cite your content. It measures factors like content comprehensiveness, structure, authority signals, technical accessibility, and more. A higher score indicates better optimization for AI search engines.

Do all AI assistants have web search?

No. Perplexity, Gemini, Copilot, and Grok have web search enabled by default and can find your brand in real-time. ChatGPT requires enabling 'Browse with Bing' manually. Claude does not have web search — it can only mention brands that were in its training data. For the most accurate visibility check, use Perplexity or Gemini first.

What if my competitor is mentioned but I'm not?

This is valuable competitive intelligence. Analyze what your competitor is doing differently: Do they have more comprehensive content? Better structured data? More authoritative backlinks? Run a GEO-Score analysis on both your page and theirs to identify the gaps. Often, the difference comes down to content depth, clear answers to common questions, and technical SEO factors.

How long until I see improvements in AI visibility?

It depends on the AI platform. Perplexity and Gemini use real-time web search, so improvements can be visible within days of updating your content. ChatGPT and Claude rely more on training data, which is updated periodically (every few months). Focus on platforms with web search for faster feedback, then optimize for long-term training data inclusion.

What if AI mentions my brand negatively?

Negative mentions often stem from outdated information, negative reviews indexed by AI, or competitor comparison content. Address this by: updating your content to be more comprehensive and positive, responding to negative reviews professionally, creating authoritative content that directly addresses concerns, and ensuring your most recent achievements and improvements are well-documented online.

Do these prompts work in other languages?

Yes, all major AI assistants support multiple languages. You can translate these prompts to your local language for more relevant results. AI visibility can vary by language — you might be well-known in English searches but invisible in German or Dutch queries. Test in all languages relevant to your target market.

Can I automate AI visibility monitoring?

Manual checking is useful for spot-checks, but for ongoing monitoring you need automated tools. GEO-Score offers visibility tracking that checks multiple AI platforms regularly and alerts you to changes. This is especially important as AI models are updated frequently and your visibility can change without warning.

What's the difference between SEO and GEO?

SEO (Search Engine Optimization) focuses on ranking in Google's link-based results. GEO (Generative Engine Optimization) focuses on being cited in AI-generated answers. They overlap but differ: SEO emphasizes keywords and backlinks, while GEO emphasizes comprehensive answers, clear structure, factual accuracy, and content that AI can easily parse and cite. You need both for complete search visibility.

Why doesn't Claude mention my brand?

Claude (made by Anthropic) does NOT have web search capability. Unlike Perplexity or Gemini, Claude cannot look up your website or find current information about your brand. Claude only knows what was in its training data (cut-off date varies by model version). This means: 1) If your brand is new or small, Claude literally doesn't know you exist. 2) If Claude does mention you, it's based on old data that might be outdated. 3) Claude cannot verify current facts about your company. For accurate AI visibility testing, use Perplexity (always has web search), Gemini (web search by default), or ChatGPT with 'Browse with Bing' enabled. Test Claude separately only if you want to know if you're in AI training data.

Which AI platform should I test FIRST?

Start with Perplexity. It always uses real-time web search, cites its sources, and is specifically designed for research queries. This gives you the most accurate picture of your current AI visibility. After Perplexity, test Gemini (Google's AI with web search). Then ChatGPT with Browse enabled. Save Claude for last — it only tells you if you're in training data, not if you're currently visible online.

Is AI Recommending You?

Copy these prompts into ChatGPT, Perplexity, Gemini or Claude to see if AI assistants are mentioning your brand.

How to Check Your AI Visibility

Copy a prompt below

Paste in ChatGPT, Perplexity, or Gemini

Check if your brand appears

Analyze with GEO-Score

Why This Matters

People don't Google anymore. They ask ChatGPT. And if AI doesn't mention you, you don't exist.

No Clicks, Just Answers

AI gives direct answers. No search results, no website clicks. If you're not in the AI's answer, people never find you.

Your Competitors Are Getting Mentioned

Ask an AI about your industry. Chances are your competitors show up. You don't. That's not bad luck — it's fixable.

Test Before You Guess

These prompts are what real people ask. Use them to see exactly what AI says about your space — and if you're in the answer.

Your prompts

Copy a prompt, replace the [BRACKETS] with your specifics, and paste into your AI assistant of choice.

What to do with these

Copy a prompt and paste it into ChatGPT, Claude, Gemini or Perplexity. Then check one thing: is your brand in the answer?

Anything in [brackets] is yours to fill in. The more real your details, the more honest the answer.

Try a few prompts, not just one. AI answers change per person and per day, so one test proves nothing.

Perplexity and Gemini search the web while they answer. ChatGPT and Claude often answer from memory. That is why the same question can give you two different results.

15 questions, grouped by what they test.

Do they name you at all?

Open questions with no brand names. The hardest and most honest test.

What [what you sell] do most people end up using, and is that the right choice?

What are the best [what you sell] options right now?

I'm looking for [what you sell]. Which ones would you actually recommend?

Who are the top [what you sell] providers, and what is each one best at?

Give me a list of the 10 best [what you sell], with one line on each.

Do they name you in your area?

The same question, but tied to your city or region.

Which [what you sell] would you recommend in [your city or region]?

I'm new to [your city or region]. Which [what you sell] do locals use?

I live in [your city or region] and need [what you sell]. Who should I call?

Do you survive the shortlist?

A buyer with a budget and a must-have. Do you make the final three?

What should I look for when choosing [what you sell], and who does that well?

Do you show up next to your competitor?

Someone is leaving a competitor. Are you one of the options they get?

What are the best alternatives to [a competitor]?

Who competes with [a competitor], and is any of them better?

What do they say about you head to head?

You and a competitor, side by side. Check the facts as well as the verdict.

I'm choosing between [your brand] and [a competitor]. What are the trade-offs?

What is the real difference between [your brand] and [a competitor]?

What do they say about you alone?

Just your name. If AI does not know you, that is the first thing to fix.

Is [your brand] trustworthy? Are there complaints I should read first?

Is [your brand] any good?

Not in the answer?

That is fixable. A GEO-Score analysis checks 22 things that decide whether AI can read, trust and quote your page.

Analyse my page →

AI answers are not stable. The same question can give a different answer tomorrow, or to someone in another country. Use these prompts as a signal, not as a score.

Works with all major AI platforms

ChatGPTPerplexityGeminiClaudeCopilotGrok

Frequently Asked Questions

Not Being Recommended?

Find out why with a free GEO analysis. We analyze 22 metrics that influence how AI assistants perceive your content.

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