Become AI's Go-To Educational Resource
Analyze how well your tutorials and how-to guides perform in AI search. Optimize instructional content to be featured in AI-generated answers.
8%
of Google visits with an AI summary end in a click on a result, against 15% without one
Source: Pew Research, March 202591+
Target GEO-Score
Tutorial GEO is the optimization of instructional and how-to content for AI-powered search engines. When users ask AI how to do something, your tutorial can become the source AI uses to generate step-by-step answers.
A clear step structure makes it easier for AI to reuse your steps in its answers.
Learn more in our readability optimization.
Checks that your steps are a numbered list AI can extract. Google retired HowTo rich results in 2023, so the visible steps matter most.
Assess if each instruction is clear enough for AI to communicate.
Evaluate if you explain required knowledge, tools, and materials.
People ask AI assistants how to do things. They expect step-by-step instructions delivered conversationally.
Well-structured tutorials with numbered steps are easy for AI to turn into clear instructions.
Explore our content structure to dive deeper.
For a complete optimization checklist, visit our technical SEO checklist.
When users ask "How do I [task]?" AI synthesizes answers from tutorial content. Well-structured how-to pages with clear, numbered steps often become the primary source AI cites, sometimes showing steps directly in the AI response.
Article schema with headline, author, datePublished and dateModified tells AI who wrote the tutorial and how current it is. HowTo markup is still valid schema.org, but Google stopped showing HowTo rich results in September 2023 and says its AI features need no special markup, so the numbered steps on the page matter more than the markup.
Number steps clearly. Start each step with an action verb. Keep steps focused on one action. Include images or videos for complex steps. Estimate time for each step if helpful. Use consistent formatting throughout.
Length should match complexity. Simple tutorials: 5-10 steps, 500-800 words. Complex tutorials: 15-25 steps, 1500-2500 words. Include all necessary detail but avoid padding. AI prefers comprehensive but concise instructions.
Yes, video enhances tutorials, but always include text instructions too. AI can't watch videos, so written steps are essential for GEO. Include VideoObject schema for videos and transcripts for accessibility. Reference video timestamps in text steps.
State the skill level required upfront. Create separate tutorials for beginners vs. advanced users when appropriate. Use clear prerequisite sections. Link to foundational tutorials for complex topics. This helps AI match tutorials with appropriately skilled users.
Internet users are changing how they find answers. Traditional search engines show ten blue links. Users click, scan, and repeat until they find what they need. This process takes time and effort.
Conversational assistants work differently. Tools like ChatGPT, Perplexity, and Claude read thousands of web documents. They synthesize the information into direct responses. No clicking required.
When Google shows an AI summary, people click a search result in 8 percent of visits, against 15 percent without one, according to Pew Research (browsing data of 900 US adults, March 2025).
A page these tools can read easily gives them less to guess. Our analyzer shows where your page stands and what to fix.
Every report shows a number from 0 to 100. Higher numbers mean better machine readability. Here is what different ranges indicate:
Start with the fixes the report marks as most important, then run the check again to see what changed.
Small changes make big differences. These techniques consistently produce higher grades:
Want to dive deeper into GEO? These guides and articles will help you become an expert:
See whether AI assistants can follow and quote your steps.
Optimize Your Tutorials