Showcase Your Work to AI-Powered Research
Analyze how well your portfolio and case studies perform in AI search. Get your work examples featured when prospects ask AI for provider recommendations.
8%
of Google visits with an AI summary end in a click on a result, against 15% without one
Source: Pew Research, March 202591+
Target GEO-Score
Portfolio GEO is the optimization of your work examples and case studies for AI-powered recommendations. When potential clients ask AI for provider recommendations, your portfolio content becomes evidence of your capabilities.
AI engines evaluate case studies based on specificity of results, client context, and demonstration of expertise in relevant areas.
Learn more in our getting started guide.
Check if your case study outcomes are structured for AI extraction and citation.
Verify client information and project scope are properly marked up.
Assess how clearly you demonstrate transformation and value delivered.
B2B buyers review portfolios before they hire. Some ask AI assistants to summarize and compare provider portfolios.
Case studies with documented, specific results give AI something concrete to cite.
Explore our content strategy to dive deeper.
For a complete optimization checklist, visit our technical SEO checklist.
When users ask AI for recommendations (e.g., "best web design agencies for startups"), AI evaluates portfolio content to assess expertise and relevance. Case studies with clear results become evidence AI cites when making recommendations.
Include clear sections: Challenge/Problem, Solution/Approach, Results/Outcomes. Use specific numbers and metrics. Name the client industry (even if not the client name). Structure with headings that AI can parse. Include testimonials from the project.
Use specific, measurable outcomes: percentages, dollar amounts, time saved. Format as clear statements (e.g., "Increased conversion rate by 47%"). Include before/after comparisons. AI engines can easily extract and cite specific metrics.
If possible, yes. Named clients add credibility. If confidentiality is required, include industry and company size (e.g., "Fortune 500 healthcare company"). AI uses this context to match case studies with relevant queries.
Quality over quantity. 3-5 detailed case studies with strong results are better than 20 thin examples. Cover your main services and target industries. Each case study should be substantial enough (800+ words) to demonstrate expertise.
Yes, especially for comparison and recommendation queries. When users ask AI to compare providers or find specialists, AI references portfolio content. Include schema markup (CreativeWork or Article) and link case studies from service pages.
Internet users are changing how they find answers. Traditional search engines show ten blue links. Users click, scan, and repeat until they find what they need. This process takes time and effort.
Conversational assistants work differently. Tools like ChatGPT, Perplexity, and Claude read thousands of web documents. They synthesize the information into direct responses. No clicking required.
When Google shows an AI summary, people click a search result in 8 percent of visits, against 15 percent without one, according to Pew Research (browsing data of 900 US adults, March 2025).
A page these tools can read easily gives them less to guess. Our analyzer shows where your page stands and what to fix.
Every report shows a number from 0 to 100. Higher numbers mean better machine readability. Here is what different ranges indicate:
Start with the fixes the report marks as most important, then run the check again to see what changed.
Small changes make big differences. These techniques consistently produce higher grades:
Want to dive deeper into GEO? These guides and articles will help you become an expert:
See whether AI assistants can find and cite the results in your case studies.
Analyze Your Portfolio