Search features and measurement
Rich results
Also called: Rich snippets
Rich results are Google search results with extra features, such as images, ratings or event details, that Google can show based on structured data on the page.
In plain words
You add structured data to a page to label things like a recipe, a product or an event. Google can use those labels to show a richer result.
Valid markup makes a page eligible. It never guarantees that Google shows the rich result.
Example
Google’s documentation shows a recipe page with structured data for the title, the author and other details. Google Search can use that to display a recipe rich result.
Why it matters for AI search
Not every schema type gets a rich result. Google stopped showing FAQ rich results on 7 May 2026, and it removed How-to rich results in 2023.
Google also says structured data isn’t required for its generative AI features, but that it helps pages be eligible for rich results.
What you can do
- Only mark up what is visible on the page, and make sure the two match.
- Check your markup with our free schema validator or with Google’s Rich Results Test.
- For a rich result, use a type from Google’s search gallery. Other valid schema.org types still help Google understand the page.
Try it: Free schema validator
Often confused with
- Featured snippet
- A featured snippet is a quote from the page text. Rich results come from structured data.
- Structured data
- Structured data is the code you add. A rich result is one possible way Google shows it.
Sources
Related terms
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