Industry guide

GEO for travel and hotels

AI tools now help people plan trips. See what is live where, and what your travel site can do today.

By Dries de Gelder, GEO-Score · Facts checked on October 20, 2026

Travellers ask AI to plan their trip

Travellers ask AI for a weekend plan, a hotel near the beach or a cheap flight. Google is building trip planning into AI Mode, its AI search.

But several of these features only work in the United States for now. So first: what can travellers in Europe use today?

AI Mode itself: Where: Also in Europe, including the Netherlands, Germany, France, Spain and the Nordic countries; Status: Live in Dutch since October 2025
Flight Deals (AI search for cheap flights): Where: More than 200 countries and territories; Status: Rollout started in November 2025
Points and miles prices for flights and hotels: Where: All AI Mode countries, but some parts are not available in the EEA; Status: Launched in August 2026, first with a few airline and hotel programs
Flight price alerts: Where: More than 180 countries and territories, but not in the EEA (the EU plus Iceland, Liechtenstein and Norway); Status: Launched in August 2026
Trip planning in Canvas: Where: United States only; Status: Launched on desktop in Google’s Labs test program, November 2025
Booking a hotel inside AI Mode: Where: United States only, in English; Status: Rolling out since August 2026, with partners such as Booking.com, Expedia, Hilton, Marriott and IHG
Booking a flight: Where: Not inside AI Mode; Status: You plan the trip in AI Mode, then buy the ticket on the airline’s site or a booking platform

Checked on 20 October 2026. Google changes these features often, so check the sources for the latest status.

Do many of your guests come from the US? Then the US-only features already matter for you.

AI tools can only use what they can read. Make the facts travellers ask about easy to find.

Keep your Google Business Profile complete: photos, facilities, contact details and opening times. Google says Business Profile can help you show up in AI responses.
Holiday rentals: Google still supports vacation rental structured data. Check yours with our schema validator.
Write practical facts as plain text: distance to the beach or station, check-in times, accessibility and pets.

Show prices and availability on the page, with the date they were last updated.
Write guides from real experience: when you went, what you saw and what it cost.
Keep your details the same on every booking platform where you are listed.

We cannot see which hotels AI Mode recommends. We check how readable and trustworthy your own page is.

Schema validator
Checks your JSON-LD for errors and shows which Google rich results it can still earn.
Page analysis
Scores one page on 22 metrics, including author and credential signals (E-E-A-T), sources and citations, update dates and AI crawler access.
AI prompt generator
Ready-made prompts to paste into ChatGPT, Perplexity or Gemini, to see whether they mention you.

Several AI booking features are not live in Europe yet. Their effect on European travel sites is still unknown.

No tool can make AI recommend your hotel. Clear, current facts on your own pages are what you control.

See your GEO score and the fixes that matter most.

Google’s AI travel features: what is live where

AI Mode itself: Where: Also in Europe, including the Netherlands, Germany, France, Spain and the Nordic countries; Status: Live in Dutch since October 2025
Flight Deals (AI search for cheap flights): Where: More than 200 countries and territories; Status: Rollout started in November 2025
Points and miles prices for flights and hotels: Where: All AI Mode countries, but some parts are not available in the EEA; Status: Launched in August 2026, first with a few airline and hotel programs
Flight price alerts: Where: More than 180 countries and territories, but not in the EEA (the EU plus Iceland, Liechtenstein and Norway); Status: Launched in August 2026
Trip planning in Canvas: Where: United States only; Status: Launched on desktop in Google’s Labs test program, November 2025
Booking a hotel inside AI Mode: Where: United States only, in English; Status: Rolling out since August 2026, with partners such as Booking.com, Expedia, Hilton, Marriott and IHG
Booking a flight: Where: Not inside AI Mode; Status: You plan the trip in AI Mode, then buy the ticket on the airline’s site or a booking platform

Checked on 20 October 2026. Google changes these features often, so check the sources for the latest status.

Do many of your guests come from the US? Then the US-only features already matter for you.

Get your travel site ready

AI tools can only use what they can read. Make the facts travellers ask about easy to find.

Keep your Google Business Profile complete: photos, facilities, contact details and opening times. Google says Business Profile can help you show up in AI responses.
Holiday rentals: Google still supports vacation rental structured data. Check yours with our schema validator.
Write practical facts as plain text: distance to the beach or station, check-in times, accessibility and pets.

Show prices and availability on the page, with the date they were last updated.
Write guides from real experience: when you went, what you saw and what it cost.
Keep your details the same on every booking platform where you are listed.

What GEO-Score checks on a travel page

We cannot see which hotels AI Mode recommends. We check how readable and trustworthy your own page is.

Schema validator
Checks your JSON-LD for errors and shows which Google rich results it can still earn.
Page analysis
Scores one page on 22 metrics, including author and credential signals (E-E-A-T), sources and citations, update dates and AI crawler access.
AI prompt generator
Ready-made prompts to paste into ChatGPT, Perplexity or Gemini, to see whether they mention you.