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GEO-Score

The Best GEO Analysis Tool

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All comparisons

GEO-Score vs HubSpot AEO

HubSpot has two AEO tools: a free AI Search Grader and a paid tracker called HubSpot AEO. Both look at what ChatGPT, Gemini and Perplexity say about your brand. GEO-Score does a different job: it looks at one page of your site and tells you exactly what to change.

Written by GEO-Score, one of the two tools on this page. Everything about HubSpot AEO comes from its own website, checked on October 19, 2026. Prices change, so check their site before you buy.

Quick answer

Pick HubSpot AEO if…

  • You want a free, one-time snapshot of how AI models see your brand.
  • You want low-cost prompt tracking, especially if you already use HubSpot.

Pick GEO-Score if…

  • You want to know what's wrong with your actual pages, not what a model remembers about your brand.
  • You want 22 checks per page, each with a fix.

What HubSpot AEO does

  • AI Search Grader: a free, one-time brand score out of 100.
  • The grader asks ChatGPT, Gemini and Perplexity what they say about your brand, based on their training data.
  • HubSpot AEO tracks your chosen prompts and shows visibility, sentiment and share of voice.
  • It shows which sources AI answers cite and gives prioritized recommendations.
  • No HubSpot subscription is needed. AEO is also included in Marketing Hub Pro and Enterprise.
Source: HubSpot AEO website

What GEO-Score does

  • Checks one page on 22 metrics: content quality, AI readiness, technical basis, and authority and trust.
  • Tells you what to change on that page, metric by metric.
  • Audits a whole website, up to 5,000 pages per audit.
  • Gives you 5 free page checks per domain every 30 days.
  • After that, you pay €1.99 for one full page report, €4.99 for a website audit, or €29.99 a month for unlimited use.
  • It does not track prompts or citations in AI answers over time. For that, you need a monitoring tool like HubSpot AEO.

Side by side

"Not published" means the vendor's own website doesn't say. We don't guess.

HubSpot AEO and GEO-Score compared feature by feature
FeatureGEO-ScoreHubSpot AEO
Checks a single page and says what to fixYes22 metrics per pageNot published
Audits a whole websiteYesup to 5,000 pagesNot published
Tracks prompts in AI answers over timeNoYes25 prompts on HubSpot AEO
AI engines trackedNodoesn't track AI answersYesChatGPT, Gemini, Perplexity
Share of voice against competitorsNoYes
Sentiment of AI answersNoYes
AI bot or AI referral trafficNoNot published
Writes content with AINoPartlywith Marketing Hub Pro or Enterprise
Free plan or free trialYes5 free page checks per domain every 30 daysPartlyfree trial with 25 prompts, no card neededfree one-time AI Search Grader
Pay once, no subscriptionYespage report or website auditNo
Lowest paid price€1.99 once$50/month$45/month if billed yearly
Users includedNot publishedNot published

Prices compared

GEO-Score

  • Free page checksFree

    5 free page checks per domain every 30 days

  • Page report€1.99 once

    full report for one page

  • Website audit€4.99 once

    up to 5,000 pages

  • Unlimited€29.99/month

    unlimited page checks and audits

Checked on October 19, 2026.

GEO-Score pricing

HubSpot AEO

  • AI Search GraderFree

    one-time brand check

  • HubSpot AEO$50/month

    $45/month if billed yearly

    25 prompts Β· 3 AI engines

AEO is also included in HubSpot Marketing Hub Pro and Enterprise.

HubSpot labels AEO as beta.

Checked on October 19, 2026.

HubSpot AEO pricing page

Where each one is stronger

Where HubSpot AEO is stronger

  • A free brand check without an account.
  • Prompt tracking with a free trial and no credit card.
  • Works inside HubSpot's CRM and content tools.

Where GEO-Score is stronger

  • Analyzes your real pages, not what a model remembers about you.
  • 22 metrics per page, each with a concrete fix.
  • Website audits of up to 5,000 pages.

Using both

Monitoring and page analysis do different jobs. A monitoring tool shows where AI answers leave you out. GEO-Score shows what to change on the page you want cited.

Want to test a few prompts yourself first? Our free AI prompt generator gives you questions to paste into ChatGPT, Perplexity or Gemini.

Other alternatives to HubSpot AEO

Comparing more options? These tools do similar work. Prices come from each vendor's own website.

Otterly.ai

Price from
$29/mo (15 prompts)
Best for
Small teams that want affordable, straightforward brand tracking.
Otterly.ai in our GEO tools listGEO-Score vs Otterly.ai

Botric

Price from
Free Β· paid from $12.50/mo (billed yearly)
Best for
Small businesses and solo marketers on a budget.
Botric in our GEO tools listGEO-Score vs Botric

Semrush AI Visibility Toolkit

Price from
$99/mo (add-on)
Best for
Teams already paying for Semrush.
Semrush AI Visibility Toolkit in our GEO tools listGEO-Score vs Semrush
See all 15 GEO tools compared

Questions people ask

What does HubSpot AEO cost?

The lowest public paid price for HubSpot AEO is $50/month. There is a free trial or a limited free version. We checked this on October 19, 2026.

Is HubSpot's AEO Grader free?

Yes. The AI Search Grader is a free, one-time check. You fill in a short form to see the full report. Ongoing tracking is the paid product, HubSpot AEO.

How accurate is HubSpot's AI Search Grader?

HubSpot says the grader shows what ChatGPT, Perplexity and Gemini say about your brand based on their training data. So it reflects what those models have learned about you, not what's on your site today. HubSpot calls it a one-time snapshot.

Can GEO-Score replace HubSpot AEO?

Not for tracking. GEO-Score doesn't track prompts or share of voice. It checks the pages you want AI engines to cite and tells you what to fix.

See what AI engines find on your page

Start with a free page check. No credit card needed.

Check a page for free

Prices and features change. Spotted something wrong? Tell us and we'll fix it.