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The Best GEO Tools in 2026

GEO tools help you get found and cited by ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews. They fall into two jobs: monitoring (how often do AI answers mention you?) and page analysis (what should you change so they will?). Below are 15 tools, grouped by what they do, with their published prices and an honest limitation for each.

Written by GEO-Score, one of the tools listed. We describe competitors using their own public pricing and feature pages as checked on October 19, 2026, and list our own product's limitation too. Prices change; check each vendor's site.

How we compared them

  • Which AI engines each tool covers, and which cost extra.
  • Whether it only reports, or also tells you what to change.
  • The lowest published price for real use, and whether a free option exists.
  • The main limitation you would run into, taken from the tool's own plan details.

Page analysis and audits

Tools that look at your own pages and tell you what to fix so AI engines can understand and cite them.

GEO-Score(our tool)

Scores a single page on 22 metrics (content quality, AI readiness, technical basis, authority) and tells you exactly what to fix so AI engines can understand and cite it. Also audits whole sites (up to 5,000 pages).

Best for
Content, SEO and web teams who need concrete page-level fixes, without a monthly commitment.
AI engines
ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews
Price from
Free · €1.99/report · €29.99/mo
Limitation
Does not track how often AI engines mention your brand over time; pair it with a monitoring tool for that.
Analyze a page for free

AI visibility monitoring

Platforms that ask AI engines a fixed set of prompts on a schedule and track whether your brand is mentioned or cited, often next to competitors.

Otterly.ai

Tracks your brand and citations across AI answers for a list of prompts, daily, and includes a GEO audit for URLs.

Best for
Small teams that want affordable, straightforward brand tracking.
AI engines
ChatGPT, Google AI Overviews, Perplexity, Copilot (+ Claude, Gemini, AI Mode as add-ons)
Price from
$29/mo (15 prompts)
Limitation
Only 15 prompts on the entry plan, and Claude, Gemini and AI Mode cost extra.
Visit Otterly.ai GEO-Score vs Otterly.ai

Peec AI

Prompt tracking with visibility, position, sentiment and share of voice, plus source and citation analytics. Unlimited users on every plan.

Best for
Marketing teams and agencies that want clean multi-model reporting.
AI engines
3 models of choice per plan (ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot, more as add-ons)
Price from
€85/mo (50 prompts)
Limitation
Self-serve plans include 3 AI models; more models cost extra.
Visit Peec AI GEO-Score vs Peec AI

Profound

Enterprise AI-search analytics: citations, sentiment, prompt volumes, agent analytics and AI shopping, plus AI agents that act on the data.

Best for
Large brands and agencies with an enterprise budget.
AI engines
Up to 9, incl. ChatGPT, Perplexity, Gemini, Copilot, Claude, AI Overviews, AI Mode
Price from
Enterprise, on request (7-day free trial)
Limitation
No published self-serve price: Enterprise is quoted after a demo, and the trial has no history or exports.
Visit Profound GEO-Score vs Profound

Scrunch

Monitoring plus optimization: prompt tracking, site audits and page optimizations, with an agent-experience layer on Enterprise.

Best for
Mid-market brands that want monitoring and guided fixes in one place.
AI engines
ChatGPT, Perplexity, Google AI Overviews, Copilot (9 on Enterprise)
Price from
$250/mo (Core)
Limitation
The Core plan covers 4 engines and a single language and country.
Visit Scrunch GEO-Score vs Scrunch

AthenaHQ

Monitoring across a wide set of AI models, with a content optimization agent, on a credit-based model.

Best for
Growth teams that want broad model coverage.
AI engines
Up to 11 models, incl. ChatGPT, Perplexity, Gemini, Claude, Copilot
Price from
Free tier · paid from $295/mo
Limitation
A big step from the free tier to $295/month, and usage is billed in credits.
Visit AthenaHQ GEO-Score vs AthenaHQ

Rankscale

Credit-based tracking across many AI engines, with per-URL AI-visibility checks on paid plans.

Best for
Agencies and power users who want many engines at a low entry price.
AI engines
ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews, AI Mode, DeepSeek, Mistral, Grok
Price from
From $20/mo + credits
Limitation
Credit maths: what you pay depends on which engines and how often you check.
Visit Rankscale

Goodie

Enterprise answer-engine optimization suite: monitoring, optimization actions, a content studio and revenue attribution.

Best for
E-commerce and brands that need revenue attribution.
AI engines
5 on Core (ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot), up to 13 on Enterprise
Price from
$295/mo (Core)
Limitation
No free plan, only a 7-day trial; Core tracks 5 AI models and 110 prompts.
Visit Goodie GEO-Score vs Goodie

Botric

Weekly prompt tracking, competitor share of voice and a site audit, bundled with AI blog writing and an AI customer-support chatbot.

Best for
Small businesses and solo marketers on a budget.
AI engines
ChatGPT, AI Overviews, Perplexity, Claude, Gemini (by plan)
Price from
Free · paid from $12.50/mo (billed yearly)
Limitation
Low prompt limits per plan, and a mix of monitoring, content and chatbot features.
Visit Botric GEO-Score vs Botric

HubSpot AEO

HubSpot's paid AEO tool tracks your brand for chosen prompts in ChatGPT, Gemini and Perplexity, with visibility, sentiment, share of voice and prioritized recommendations. No other HubSpot plan needed.

Best for
Small teams, and HubSpot users, who want low-cost prompt tracking.
AI engines
ChatGPT, Gemini, Perplexity
Price from
$50/mo (25 prompts)
Limitation
3 AI engines and 25 prompts at the base price, and the product is labelled beta.
Visit HubSpot AEO GEO-Score vs HubSpot AEO

AI add-ons in SEO suites

AI visibility features inside the large SEO platforms; strongest if you already use them.

Semrush AI Visibility Toolkit

Semrush's AI toolkit: brand visibility score, prompt research and tracking, and an AI-search site audit, inside the Semrush platform.

Best for
Teams already paying for Semrush.
AI engines
ChatGPT, Google AI Mode (prompt tracking)
Price from
$99/mo (add-on)
Limitation
Expensive if you only need AI visibility, and every user needs their own license.
Visit Semrush AI Visibility Toolkit GEO-Score vs Semrush AI Visibility Toolkit

Ahrefs Brand Radar

An AI visibility index built from a large set of real prompts, plus custom prompt tracking and cited-page analysis inside Ahrefs.

Best for
Ahrefs users and competitive research.
AI engines
ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode, Claude
Price from
Custom prompts from $50/mo
Limitation
Layered pricing: prompt packages, indexes per AI platform, and a fee per extra check.
Visit Ahrefs Brand Radar GEO-Score vs Ahrefs Brand Radar

Free AI visibility checkers

Free one-off snapshots of how AI engines see your brand. Useful as a first look, not as a workflow.

HubSpot AI Search Grader

A free 0-100 snapshot of how AI models perceive your brand, weighted heavily on sentiment.

Best for
A quick, free first impression.
AI engines
OpenAI, Perplexity, Gemini
Price from
Free
Limitation
A brand-perception snapshot, not live prompt tracking, and no page-level fixes.
Visit HubSpot AI Search Grader

Semrush AI Visibility Checker

A free check of your brand's visibility in ChatGPT, Gemini and Google's AI results.

Best for
A fast, free benchmark without an account.
AI engines
ChatGPT, Gemini, AI Overviews, AI Mode
Price from
Free (3 checks/day)
Limitation
Limited to 3 checks per day and returns a score without fixes.
Visit Semrush AI Visibility Checker

Ahrefs AI Visibility Checker

A free, no-signup preview of your brand's AI visibility across six AI surfaces.

Best for
A quick look at where you already appear.
AI engines
ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode
Price from
Free (preview)
Limitation
Preview only: the top 5 results per section.
Visit Ahrefs AI Visibility Checker

Frequently asked questions

What is a GEO tool?

A GEO (Generative Engine Optimization) tool helps you appear in answers from AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews. Some measure how often you are mentioned; others analyze your pages and tell you what to improve.

Do I need monitoring or page analysis?

Monitoring tells you where you are missing from AI answers; page analysis tells you why and what to change on the pages that should be cited. Page analysis gives you direct fixes; monitoring shows your progress across many prompts over time.

Are there free GEO tools?

Yes. HubSpot, Semrush and Ahrefs offer free AI visibility checkers, several monitoring tools have free tiers or trials, and GEO-Score gives 5 free page analyses per domain every 30 days.

Which GEO tool should I start with?

If you want to know what to fix on your site, start with a page-analysis tool. If you need to report brand mentions to management across many prompts and competitors, start with a monitoring platform that covers the AI engines your customers use.

Looking for a head-to-head comparison? See all head-to-head comparisons