Klantverhalen

YouWinn Group helps ambitious Dutch businesses reach their digital goals. Their own website ranked well in Google for traditional SEO terms, but they had no insight into whether ChatGPT, Perplexity or Gemini were mentioning them when prospects asked "best digital consultancy in the Netherlands".

GEO-Score analysed the YouWinn homepage and service pages against all 23 GEO factors. The AI Visibility Checker ran the same branded and category queries across five AI engines so Joost could see exactly where his business was (and was not) being surfaced. The team then worked through the ordered action list: better structured data, clearer service descriptions and a new set of factual citations for every claim.

Within two weeks YouWinn moved from "no concrete GEO baseline" to a running dashboard they now review weekly. They use GEO-Score as their internal AI-visibility KPI and roll the same methodology out to client projects.

Alice Pearls operates in a niche fashion market where discovery used to rely on editorial mentions and social. The brand wanted to know whether generative AI tools were starting to surface niche jewelry recommendations, and how to earn a place in those answers.

We ran GEO-Score on the full catalogue of collection pages and ran the Visibility Checker on queries such as "freshwater pearl necklace brands" and "independent European pearl jewellery". The report highlighted missing Product schema, weak brand signals and unclear attribution on craftsmanship claims — all fixable on-page.

Alice now treats the GEO-Score as a launch checklist: every new collection page has to clear a 75+ score before it goes live, and the Visibility Checker runs again after every major AI model update.

CX Digital builds intelligent CRM and customer-service systems. They advise mid-market and enterprise clients on AI-driven support, so it was critical that their own site practiced what they preach: being findable and correctly represented by AI assistants when prospects research CX providers.

GEO-Score was used as an audit tool on the agency site and on a selection of client project pages. The rapport surfaced a mix of quick wins (heading hierarchy, FAQ blocks) and deeper fixes (Service and Organization schema, cross-linking of case studies). CX Digital integrated the GEO-Score workflow into their delivery process, so every client hand-off now ships with a baseline score plus an improvement plan.

The team uses GEO-Score as a second opinion on every deliverable and runs the Visibility Checker before each major client campaign launch. Rob reports it has shortened their pre-launch QA cycle measurably.

FranchiseFactory advises franchisors across the Benelux on formula development, franchisee recruitment and growth. With dozens of franchise brands in their portfolio, they needed a way to measure AI visibility at scale — not just for their own site but for every franchise formula they work with.

We set up GEO-Score as a portfolio dashboard. Each franchise brand gets its own GEO baseline, the Visibility Checker runs a standard set of branded and category queries, and the results are shared back to the franchisor during their monthly review. The team also uses the compare-URLs feature to benchmark their franchises against the market leaders in each vertical.

AI visibility is now a standing agenda item in every franchise review. FranchiseFactory can point at a concrete GEO-Score trend line instead of relying on anecdotal "we think we are doing fine" reporting.