State of GEO — Half-Year Report
H2 2026
Generative Engine Optimization readiness across 142,080 websites in the representative sample. 142,085 page-level analyses across 22 metrics.
Generative Engine Optimization (GEO) is the practice of optimizing content to be cited by AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude. When a user asks "best CRM for small teams," these engines crawl the web, synthesize an answer, and cite 3-5 sources. GEO ensures your site is among those cited.
This matters more than ever. Google AI Overviews now appear in 25-48% of search results (BrightEdge, Q1 2026), and ChatGPT processes over 1 billion queries per month. For many industries, AI-generated answers are the new front page of Google — and if you're not cited, you're invisible.
A low GEO score means missed opportunities. When ChatGPT recommends "top project management tools" and cites your competitors but not you, potential customers never discover your product. Every uncited query is a lost lead. The sites scoring 70+ in this report are 3-5x more likely to appear in AI answers than those below 50.
Key findings
Score distribution
Where do top websites land?
Where the global web is strong & weak
Average score per metric across the sample. Sorted strongest → weakest.
By region
Average GEO score per region (regions with 5+ sites only).
All 22 metrics
Note: "—" indicates metrics not measured on homepages (transition words, LSI keywords, answer completeness, factual density, citability). These metrics are designed for narrative content (blog posts, articles) and are not applicable to homepage structure.
| Metric | Average score |
|---|---|
| Readability | 10.5 |
| Comprehensiveness | 53.9 |
| Transition words | 32.5 |
| LSI keywords | 43.4 |
| Answer completeness | 8.8 |
| Factual density | 61.8 |
| Citability | 62.0 |
| AI optimization | 28.5 |
| Structure | 57.3 |
| Image alt text | 78.2 |
| Platform specificity | 42.8 |
| Content type matching | 58.1 |
| Semantic clarity | 93.6 |
| AI bot crawler access | 96.7 |
Top 10 highest-scoring sites
The sites with the best GEO readiness in this sample period. Domains are clickable to run your own analysis.
| # | Domain | Score | Region |
|---|---|---|---|
| 1 | litslink.com | 84.0 | GLOBAL |
| 2 | v-kam.nl | 83.0 | NL |
| 3 | k9hq.ca | 81.0 | CA |
| 4 | topforeignbrides.org | 81.0 | GLOBAL |
| 5 | vipspotting.nl | 81.0 | NL |
| 6 | stb.nl | 80.0 | NL |
| 7 |
By region
| Region | Sites | Avg score |
|---|---|---|
| DE | 78022 | 48 |
| NL | 26472 | 52 |
| GLOBAL | 21531 | 50 |
| BE | 5522 | 50.5 |
| CH | 4490 | 47 |
| AT | 4232 | 48.9 |
| IT | 466 | 49.1 |
| CA | 332 | 54.6 |
| AU | 243 | 54.9 |
| OTHER-EN | 224 | 55.1 |
| DK | 96 | 51.4 |
| UK | 90 | 58.8 |
How is this measured?
This report aggregates GEO-Score audits across a representative sample of websites drawn from the Tranco Top 1M, filtered to exclude infrastructure domains. Each website is scored across 22 metrics in 4 pillars (Content Quality, AI Readiness, Technical Basis, Authority & Trust). Read full methodology →
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