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E-commerce Success Story

How an online furniture store tripled AI search traffic

Company Profile

Industry: Home Furniture & Decor

Size: 500+ product pages

Location: United States

Challenge: Low AI search visibility

Duration: 6 months

Platform: Shopify

The Challenge

In early 2024, this furniture retailer noticed a concerning trend. While their traditional SEO performed well, they were invisible when customers asked AI assistants for furniture recommendations.

Their main problems:

  • Product descriptions were too thin (under 100 words)
  • No Product schema markup on any pages
  • Images lacked descriptive alt text
  • AI bots were accidentally blocked in robots.txt
  • Average GEO-Score was 42/100

The Solution

They partnered with Bloffee to implement a systematic GEO optimization program:

Month 1: Quick Wins

  • ✓ Fixed robots.txt to allow AI bots
  • ✓ Added Product schema to top 50 products
  • ✓ Updated all image alt text

Months 2-3: Content Enhancement

  • ✓ Expanded product descriptions to 300+ words
  • ✓ Added detailed specifications and care instructions
  • ✓ Included customer use cases for each product

Months 4-6: Scaling & Refinement

  • ✓ Extended optimizations to all 500+ products
  • ✓ Created buying guides for each category
  • ✓ Implemented FAQ sections on product pages

The Results

3x

AI Search Traffic

45%

Revenue Increase

82

Average GEO-Score

28%

Higher Conv. Rate

Within 6 months, they saw dramatic improvements:

  • Featured in AI responses for 80% of relevant queries
  • Appeared in product recommendations from ChatGPT, Claude, and Perplexity
  • Direct traffic increased 60% (brand searches from AI mentions)
  • Average order value improved by 18%

Key Takeaways

1. Product Schema is Critical

AI engines rely heavily on Product schema to understand and compare products. This was their biggest quick win.

2. Comprehensive Descriptions Win

Thin content lost to competitors with detailed, helpful descriptions. Expanding to 300+ words made products AI-recommendable.

3. Images Need Good Alt Text

Descriptive alt text helped AI engines understand product features and recommend items accurately.

4. Buying Guides Build Authority

Category-level buying guides established them as furniture experts, increasing AI citation frequency.

"GEO optimization opened a completely new traffic channel for us. AI recommendations now drive 25% of our revenue."

— Marketing Director

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