About this worked example
The company on this page is made up. We do not publish customer names, customer numbers, or customer quotes.
The scoring is real. Every metric name and every weight below comes straight from the GEO-Score engine that runs your analysis.
So the company is imaginary. The maths is not. Run the same analysis on your own feature page and you get real numbers back.
Why B2B software sites get skipped
AI assistants build shortlists
Someone asks for the best project management tool for a small agency. The assistant answers with three or four names. If you are not one of them, the buyer never sees you.
Feature pages sell instead of explain
A page that says "powerful collaboration, reimagined" gives an AI engine nothing to work with. A page that says what the feature does, for whom, and what it costs does.
The documentation is hidden
Many SaaS sites put their most useful content behind a login or on a subdomain with no sitemap. That is often the best content on the site, and no crawler can reach it.
Nobody wants to write comparisons
Buyers ask AI assistants to compare tools. If you never publish an honest comparison, the only comparisons available are written by your competitors.
The starting point
Picture a project management tool sold to small agencies. The site has a homepage, a pricing page, six feature pages, and a documentation section.
Traffic from traditional search is steady. But when a prospect asks an AI assistant to recommend a tool, competitors get named and this one does not.
The team runs a GEO analysis on their main feature page. The report breaks the score into 22 metrics across four pillars, so they can see which parts of the page are letting them down.
For a SaaS site, the weak pillar is almost always Authority and Trust, closely followed by Content Quality. The technical side is usually fine, because software companies tend to have tidy sites.