Question 1

What is GEO-Score?

Accepted Answer

GEO-Score is a comprehensive analysis tool that measures how well your website is optimized for AI-powered search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. It evaluates your content structure, technical setup, citation-worthiness, and overall AI readability to give you an actionable score from 0 to 100.

Question 2

How is the GEO-Score calculated?

Accepted Answer

Your GEO-Score combines 22 metrics, each scored from 0 to 100, in 4 pillars: Content Quality (readability, depth, facts and citability), AI Readiness (structure, semantic clarity and fit for each AI platform), Technical Basis (AI bot access, schema markup, page speed and freshness) and Authority & Trust (sources, E-E-A-T and topical authority). The metrics are weighted, and the weights depend on the type of page you analyze.

Question 3

What is Generative Engine Optimization (GEO)?

Accepted Answer

Generative Engine Optimization (GEO) is the practice of optimizing your website content so that AI-powered search engines are more likely to find, understand, and cite your content in their responses. While traditional SEO focuses on ranking in Google's search results, GEO focuses on being referenced by AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews.

Question 4

How is GEO different from SEO?

Accepted Answer

Traditional SEO optimizes for keyword rankings and click-through rates in search engine results pages. GEO optimizes for AI citation and reference likelihood. While there is significant overlap (good content structure benefits both), GEO places more emphasis on factual accuracy, comprehensive coverage, authoritative sourcing, and structured data that AI models can easily parse and attribute.

Question 5

How often should I analyze my website?

Accepted Answer

We recommend running a GEO analysis at least once a month, or after making significant content changes to your website. AI search engines frequently update their models and how they source information, so checking regularly helps you spot changes early. Free analyses are limited to 5 per website every 30 days; the Unlimited subscription removes that limit.

Question 6

What score should I aim for?

Accepted Answer

A GEO-Score of 70 or above is considered good, meaning your website is well-positioned for AI search visibility. Scores above 85 are excellent and indicate your content is highly likely to be cited by AI engines. Most websites start between 30 and 50, so there is almost always room for meaningful improvement.

Question 7

Can GEO-Score help with Google AI Overviews?

Accepted Answer

Yes. Google AI Overviews (formerly SGE) pulls information from web pages to generate AI-powered summaries at the top of search results. GEO-Score analyzes many of the same factors that Google's AI uses to select sources, including content authority, structured data, and factual depth. Improving your GEO-Score directly increases your chances of being featured.

Question 8

Do I need to change my existing SEO strategy?

Accepted Answer

Not at all. GEO builds on top of your existing SEO efforts. Good SEO practices like quality content, fast page speed, and proper HTML structure already contribute to a strong GEO-Score. Think of GEO as an additional layer that ensures your content is also optimized for the growing number of users who search through AI assistants.

Question 9

Which AI search engines does GEO-Score cover?

Accepted Answer

GEO-Score evaluates your readiness for all major AI-powered search platforms, including ChatGPT (with browsing), Perplexity AI, Claude, Google AI Overviews, Microsoft Copilot, and other generative search interfaces. The optimization principles are universal across these platforms.

Question 10

How long does it take to see improvements?

Accepted Answer

After implementing GEO-Score recommendations, most users see score improvements within their next analysis. However, the impact on actual AI search visibility can take 2 to 6 weeks, as AI models need time to re-crawl and re-index your updated content. Consistent improvements over time yield the best long-term results.

Question 11

Is GEO-Score suitable for small businesses?

Accepted Answer

Absolutely. GEO-Score is designed for businesses of all sizes. Small businesses often benefit the most because AI search engines prioritize helpful, authoritative content over domain size. A well-optimized small business website can outperform larger competitors in AI-generated responses by focusing on niche expertise and local authority.

Question 12

Is there a free version or a trial?

Accepted Answer

Yes, both. Every website gets 5 free page analyses every 30 days, no account needed: you see your overall score, the score for every metric and the most important findings. New accounts also get a free 5-day trial (via the "Or start a 5-day trial" link on your free report, or by signing up with Google). During the trial every report is fully unlocked, with all explanations and downloads, and you can use every tool. The limit of 5 analyses per website every 30 days still applies, and no credit card is needed. After 5 days your account returns to the free version and nothing is charged. For more, unlock a page's report for €1.99, run a one-time Website Audit for €4.99, or subscribe for €29.99/month for unlimited analyses and audits.

Question 13

Can I export my analysis reports?

Accepted Answer

Yes, once you unlock a page's full report (€1.99) or have the Unlimited subscription. You can download a PDF to share with your team or clients, an LLM-ready file to paste into an AI assistant, and a brief for your copywriter. They cover your overall score, all 22 metrics and the recommended fixes.

Question 14

What makes content citation-worthy for AI?

Accepted Answer

AI engines prefer to cite content that includes specific data points and statistics, references authoritative sources, provides comprehensive and well-structured answers, uses clear and factual language, and has proper schema markup. GEO-Score evaluates all of these factors and provides specific guidance on how to improve each one.

Question 15

How do I allow AI bots to crawl my site?

Accepted Answer

AI search engines use specific web crawlers (like GPTBot for ChatGPT and ClaudeBot for Claude) to index your content. You need to ensure these bots are allowed in your robots.txt file. GEO-Score checks your robots.txt configuration automatically and will flag any issues where AI bots are being blocked from accessing your content.

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