GEO-Score

GEO is Generative Engine Optimization. GEO is a way to make your content work better with AI tools. Content is all the text, images, and information on your webpage. Good content helps AI understand what you offer. Let me explain this step by step. You can jump to our FAQ section if you have quick questions, or read about how GEO-Score works.

First: What is a Generative Engine?

A generative engine is an AI that creates answers for you. There are three main ones you should know:

• ChatGPT is an AI chatbot made by OpenAI. It answers questions using web data.
• Perplexity is an AI search engine. It gives direct answers with sources.
• Claude is an AI assistant made by Anthropic. It helps with conversations and analysis.

Here is how they work. You ask a question. They search the internet. They read many websites. Then they write one good answer just for you.

This is very different from Google. Google shows you links. You must click and read. AI tools do the reading for you. They give you the answer right away.

Why Does GEO Matter for Your Website?

Optimization is the process of making something work better. For websites, this means improving content so AI tools pick you more often. Imagine you sell shoes online. Someone asks ChatGPT: "What are the best running shoes for kids?" If your website has good GEO, ChatGPT might recommend YOUR shoes. If your GEO is bad, ChatGPT will recommend your competitors instead.

When AI picks your site, you get:

• Way more visitors from AI search results
• Higher quality traffic that trusts AI recommendations
• More sales and conversions
• Better brand recognition in your field
• Authority status when mentioned by ChatGPT or Claude

The Big Change That is Happening

In 2023, only 8 percent of people used AI to search. Now in 2025, it is 43 percent. Almost half of all people now use AI instead of Google. By 2026, this will be over 60 percent.

Think about what this means. You run a website. You only focus on Google SEO. You miss half of your visitors. Those visitors go to sites with good GEO. Your competitors win. You lose.

How AI Reads Your Website

AI tools work different than Google. Google looks at keywords and links. AI reads your full page like a human. It checks if your writing makes sense. It looks for clear facts. It wants simple words.

To write for AI, follow these 7 proven rules:

• Use short sentences - 15-20 words maximum per sentence
• Explain technical terms clearly - Define jargon in simple language
• Give real examples - Include case studies with specific numbers
• Add data everywhere - Use percentages, statistics, metrics
• Link to authority sources - Wikipedia, .edu, peer-reviewed papers
• Write simply - Target 12-year-old reading level (Flesch 60+)
• Answer directly - Put answers at the start, then explain

What GEO-Score Does for You

This tool reads your webpage the same way AI does. It checks six big things that AI cares about. Then it gives you a score from 0 to 100. A score of 70 or higher is good. Above 85 is great.

But we do not just give you a number. We tell you exactly what to fix. Maybe your text is too hard to read. Maybe you need more outside links. Maybe your page is too short. We give you a clear list of what to change. Then you can make those changes and test again.

Many people improve their score by 20 to 30 points in just one hour of work. When your score goes up, AI picks your site more often. You get more visitors. You make more money. You beat your competitors.

Real Example: The Coffee Shop Blog

Let me show you a real example. Imagine a coffee shop that writes a blog post called "How to Make Pour Over Coffee". Their first version scores 38 out of 100. Very low.

They used our tool. We told them: Your text is too complex. You only have 400 words. You have no links to coffee experts. You have no FAQ section.

They fixed these things. They rewrote the text simpler. They added 800 more words with step by step instructions. They linked to 4 good coffee websites. They added a FAQ with 8 common questions. They tested again.

New score: 84 out of 100. Now when people ask ChatGPT about pour over coffee, it recommends their blog. Their traffic went up 340 percent in 2 months. Their online coffee sales doubled. All because they improved their GEO.

SEO vs GEO: You Need Both

Some people ask: "Should I stop doing SEO and just do GEO?" No. You need both. Here is why.

SEO is Search Engine Optimization. SEO is a way to help your website rank higher in Google and other traditional search engines. When someone types "running shoes" in Google, good SEO puts you on page one. This still matters. About half of people still use Google the old way.

GEO helps you show up when people use AI tools. When someone asks ChatGPT "What running shoes should I buy for trail running?", good GEO makes ChatGPT recommend your site. This matters more and more each month.

The good news: Many GEO practices also help your SEO. Simple writing helps humans and AI both. Good structure helps Google and ChatGPT both. Outside links build trust everywhere. So when you improve GEO, you often improve SEO too.