Question 1

What's the difference between SXO and SEO?

Accepted Answer

SEO optimizes for search engine rankings. SXO optimizes for AI answer engines. The key difference: Google ranks pages, AI engines synthesize answers from multiple sources. SXO focuses on being cited, not ranked.

Question 2

Which AI engines does this score cover?

Accepted Answer

Our SXO score evaluates factors used by ChatGPT, Perplexity, Claude, Gemini, and other LLM-powered answer engines. The core principles apply across all AI systems.

Question 3

How is the SXO score calculated?

Accepted Answer

We analyze 22 metrics across 5 pillars: content quality (readability, comprehensiveness), citability (structure, factual density), authority (EEAT signals), technical optimization, and platform specificity. Each metric is weighted based on its impact on AI citations.

Question 4

Can I improve my SXO score quickly?

Accepted Answer

Yes. Many SXO improvements are content-level changes you can implement immediately: adding citations, improving structure, clarifying semantics. Unlike SEO, you don't need to wait for crawlers - your improved content gets picked up as soon as AI models re-index.